Create & Cultivate Austin Event at The Wayback

This past International Women's Day, The Wayback had the honor of hosting Create & Cultivate and Reebok for an empowering kickoff to SXSW 2024. When it comes to Austin events that celebrate women, wellness, and community, this was the perfect way to come together!

A Morning Dedicated to Women

Create & Cultivate took over The Wayback to bring together some of Austin's local influencers for a morning of movement, connection, and celebration. There's something special about gathering women in a space designed for bringing people together, and our venue provided the perfect backdrop for this International Women's Day celebration.

Workouts on the Lawn

The morning kicked off with an energizing workout on our lawn. We were fortunate with good weather, so everyone was able to get a great workout while enjoying nature. Reebok was so kind and outfitted all attendees from head to toe, ensuring everyone not only felt their best but looked great! From the workout gear to the shoes, every detail was planned with intention, so not only did the attendees have something to enjoy, but each brand was represented throughout the event.

Our lawn, typically the setting for wedding ceremonies, transformed into the perfect outdoor fitness space. It is always special when we can host not only weddings but also other activities that our Austin community can take part in.

Farm-to-Table Brunch in the Cafe

After working up an appetite, guests headed into the cafe for drinks sponsored by Lalo Tequila and Lifeway Kefir products. The ability to flow from outdoor activities to indoor dining is one of the things that makes The Wayback such a versatile venue for Austin events. Whenever it comes to hosting Austin events, it's partnerships like these that can really grab attendees' attention. From a tequila brand that adds a little fun to the event to a product more targeted toward wellness, we were happy to have these brands be part of the brunch!

Why The Wayback is Perfect for Austin Events

This Create & Cultivate x Reebok partnership is a perfect example of how The Wayback can transform to accommodate any Austin event. Whether you're planning a corporate gathering, brand activation, wellness event, or celebration, our flexible indoor and outdoor spaces can be customized to bring your vision to life.

Our back lawn offers endless possibilities for outdoor activities, from fitness classes to cocktail hours, while our cafe provides an intimate indoor space for dining and connection. With fully customizable spaces and on-site catering that eliminates the stress of coordinating multiple vendors, we make it easy for brands to focus on the guest experience.

Your Austin Event Starts Here

The intimate setting of The Wayback allows every attendee to feel valued and included, creating the type of connections that larger venues can't provide. For brands looking to make an impact during major events like SXSW, our venue is not only a great alternative to other large hotels, but it's also on the outskirts of downtown, so you don't have to worry about being a part of the chaos that is SXSW.

Ready to host your own event at The Wayback? Contact us today to schedule a tour. Whether you're celebrating a milestone, launching a product, or hosting a retreat, The Wayback is here to make it happen.